7 Powerful Ways to Follow Up After a Presentation
In this day and age, it's simply not enough to call
on someone and make a presentation. If you don't follow up at
least 7 times, you are wasting your time, as well as theirs. The
more time you put into getting to know your potential customers,
the better your relationship will be.
Because of that, you need to follow up after a presentation,
at least 7 times, and sometimes longer. Here you'll find some
creative ideas to follow up that will be sure to impress anyone.
1. Your first follow up should be a hand written
note, thanking them for their time. Use a nice card, embossed
with your logo, if you want, or just a simple "Thank You"
card available anywhere.
2. Second, find some "Cheese Straws" at
a specialty store, and send it with a note saying: "Grasping
at straws to find the perfect solution to...(include a problem
you can solve for them)? We can help! This is not only a cleverly
worded reminder of your presentation, but something for them to
taste and remember you by.
3. Rolodex cards are excellent reminders: include
a note that says: "We are always at your fingertips when
you need us!" Make sure your rolodex card has the little
tab at the top with either your name, or the biggest benefit of
using your services: this will make it stand out from the others
cards in the file.
4. Next, send a bag of popcorn with a note saying:
"Just popping in to remind you that we can.... " (mention
one of the benefits of using your services or products).
5. A coffee mug imprinted with your logo, and filled
with some coffee packets and even a cookie could be next: this
will remind them of your visit every time they enjoy their coffee.
6. A seed packet with this message: "We would
love to help you grow your business" is another original
idea that will leave a great impression.
7. Chocolate business cards will be a tasty reminder
of your services. This one may be a little more expensive, but
well worth the cost. You'll need to pay for a plate with your
logo, but it's a one time cost that will pay you many times over.
The chocolate business cards are a great conversation starter,
and something that will separate you from your competition.
These are just a few ideas: there are many more
ways to keep your name in front of your potential clientele.
And to keep track of what you did, create a folder
for each presentation and set up your follow-ups before you even
go to your presentation.
You are now on your way to success: good luck with
your next presentation!
ABOUT THE AUTHOR
My name is Drew Laughlin and I help salespeople who struggle to
exceed sales goals and quotas on a consistent basis. My "Amazing
Sales Training Course" continues to be a best seller
because I cover the critical success factors that all other training
programs neglect. Visit my site for more information and to receive
a free sales ebook, http://www.AmazingSalesTrainingCourse.com.