Finally, you have your signature at the bottom.

It’s very simple. In fact, it’s the exact opposite of all of the other mail and postcards that they’ve received with the big graphics and detailed copy. However, your postcards will bring them tremendous value. If the receivers are open to different ideas on how to increase sales on a more consistent basis, chances are they’re going to download the free report.

The key is the value that results from the free report. You may be saying, “Well, I don’t know how to do this. I don’t know how to write a report. I don’t know what to do.” You can do it, and it’s very simple. I want talk about a couple things that will help you write a highly impactful and valuable free report for your customers. Then I am willing to help you in any way that I can. All you have to do is give me a call, and I’ll be happy to help you out with this on a personal level, too.

Like most other people, I want to see you succeed. The first step in developing an impactful report is identifying the prospect’s biggest problem. It needs to be a problem you can solve like a champ. You need to focus on their biggest problem. Then you can develop an article titled, “Ten Critical Mistakes in Blank and How to Avoid Them,” and that blank is your focus or the customer’s problem.

I do personal accountability and productivity training, and I currently develop and drive business to this website. I also drive business to my other product offering that is based on a free report, “Ten Critical Mistakes in Workplace Productivity and How You Can Avoid Them.” It gets tremendous response. It’s a simple, two-page article I wrote in an afternoon, so it’s not difficult to do. To write an effective report, you simply tell a story using the “Problem, Solution, Result” method. You illustrate the problem very quickly.

Then you offer the potential solution followed by the end result. How did the customers benefit? What did they see? Whether it was an increase in revenue or a decrease in costs, or whether they increased productivity, you must illustrate the benefits.

Even if you’ve never written anything before, you can do this. It’s very simple. There are a lot of valuable resources on the web on how to write. However, all you have to do is contact me, and I’ll be happy to help you, taking you through it step-by-step. Actually, we can get it written together because I know how tremendously powerful this is.

We also talked about developing a website. Again, I have resources listed on the Resource Page that can help you with that. However, because you are reading this book, I’ll be happy to help you with developing a website. I’ll guide you through it, and I’ll assist you in any way I can.

To develop postcards, you’ll want to check out a great service called, “www.Vistaprint.com.” I use them for my business cards, my letterhead, and all of my postcards. Their costs are very inexpensive, and their turnaround time is second to none. I’ve used them for years, and I will continue to use them because there’s no beating their service.

They already have the templates set up, but the best thing about postcard marketing is you don’t need high quality graphics. Your postcards need to be simple and plain. That’s already developed for you. It’s very simple.

On the other side of it, you don’t need them to run a successful postcard campaign. You can simply buy heavy cardstock at a local Staples store; develop the postcard; use mail merge in Microsoft Word; and print them. Then you cut the pages in four, and you have four postcards.

Personalize the postcard, so it actually says the person’s name: Dear Judy, instead of Dear Sales Manager or Dear CEO. It is proven that if you personalize your postcard, you’ll reap tremendous results.

Another thing you can do is offer what some people call a report or an article. Once your article or report is developed, you can use it for different things. You can maximize it and leverage it whether you want to submit it to online article submission sites, or you want to send it to customers in a direct mail piece.

You can also give it away at trade shows or when you talk to people face-to-face or in a sales meeting. There are a lot of things you can do with these free reports, rather than just focusing on downloading it from a website. The value is tremendous. If you can develop three reports, you will have something different to give to people. It also establishes an unbelievable amount of credibility and value for your customers and prospective customers.

Insider Secret No. Seven is “Effective Postcard Marketing.” Get on it now. You can give me a call or send me an email. I’ll be happy to help you out. Otherwise, research ways to get this done and get it moving very quickly because the returns are fast and furious, and you’ll get a ton of hot prospects.

ABOUT THE AUTHOR
My name is Drew Laughlin and I help salespeople who struggle to exceed sales goals and quotas on a consistent basis. My "Amazing Sales Training Course" continues to be a best seller because I cover the critical success factors that all other training programs neglect. Visit my site for more information and to receive a free sales ebook, http://www.AmazingSalesTrainingCourse.com.