Insider Secret No. Seven is “Effective Postcard Marketing.” The next few Insider Secrets are a little bit different. They take a different shift than what we’ve been talking about, but they are very impactful. Postcard marketing is one of my favorite things to do to generate quick interest. Postcards work so well with prospects because the readership is so high. Almost everybody reads a postcard that’s delivered to him. If you can make a postcard valuable and easy-to-read, allowing the reader to take easy action, postcards are extremely effective.

The postcards we do get anywhere from a 3.5 to an 18 percent response rate, which is absolutely unheard of. The reason for our success is simply because our postcards have a single focused goal.

There’s not too much information on the postcard. However, there’s a single focused goal, and I use it to drive people to my website. I also typically offer them some type of free report they can download. If you are a salesperson in a Fortune 500 company, I understand that this may be somewhat difficult for you to develop. However, it’s not impossible.

Of course, you must check with your boss and cut through any necessary red tape to get permission to start a postcard campaign. Let’s say you work for a Fortune 500 company. You can develop your own website, and put a free report, you’ve developed, onto the site. You can then drive people to your site, using the free report as a selling point. By doing this, you’re building tremendous value because you are establishing yourself as an expert in your industry.

We must maintain a focus on postcard marketing. The single focus goes on a postcard. It needs to be quick, easy, and to the point. This type of postcard is the most effective, and it’s even more effective if you can personalize it. You can easily personalize your postcards.

I have found a two-sentence format to be very effective. It’s not the traditional picture postcard you see with some awesome graphics. I’ve tested those. They are not nearly as effective as a simple, no graphic, two-sentence format postcard that’s personalized. You also want to use a smaller postcard where the first class postage is still only $0.24. Of course, there are bulk rates.

On the front side of the postcard, you want your company name, address, and the name and address of the receiver. You don’t have anything else. Some postcards have all kinds of stuff on the front such as sales messages. You don’t need to do that.

On the back of the postcard, you want the date at the top right and then, for example, you have two sentences. Your copy could be something as simple as, “Dear Judy, are you open to some different ideas on how to increase sales on a more consistent basis? Please visit www.AmazingSalesTrainingCourse.com to download your free, no obligation report, "The Truth About Time Management for Sales Professionals".

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