Sales Success Roadblock No. 3:
“Lack of Focus.”
Roadblock No. 3 is “Lack of Focus.”
Multi-tasking is the most overrated term ever invented. Now let
me repeat that because you may be shocked at that statement. Multi-tasking
is the most overrated term ever. We get less done now than we
ever have in human history. Okay, maybe not in human history,
but you get what I’m saying.
We have all these wonderful immediate gratification tools we
can use: email, the Internet, phones – both landlines and
cell phones – and voicemail, etc.. However, we continue
to get less done, and we’re less productive.
We are less productive because we feel we have to multi-task
and do 100 things at once. It’s been proven time and again
that if we focus on one task and work on it until it’s done,
we’ll get four times as much done than if we multi-task
those same tasks.
Let me repeat that. It’s proven that if we focus on one
task and do it until its done, we’ll get four times as much
done than if we multi-task our list. There are certainly some
things we can do at the same time, like printing a large document
while making a few phone calls. But overall, we should certainly
focus on one thing at a time. You can do that by prioritizing
your daily tasks each night before you leave, every morning when
you get into the office, or whenever is best for you.
Personally, I prioritize the night before because it ensures,
when I come into the office in the morning, I won’t become
bogged down on prioritizing my tasks. I can just start on priority
number one. To prioritize, you might want to use what’s
known as the “ABC” method. When you set your list,
you need to prioritize your tasks. “A” is for top
priority tasks. “B” is for second priority and so
on.
You will accomplish more than anybody else by working on your
“A” task until it is completed. Then you move onto
“B.” You don’t do “B” until the
“A” task list is complete. If you do that, you will
dramatically increase your productivity, and you’ll begin
to manage your time a lot better.
ABOUT THE AUTHOR
My name is Drew Laughlin and I help salespeople who struggle to
exceed sales goals and quotas on a consistent basis. My "Amazing
Sales Training Course" continues to be a best seller
because I cover the critical success factors that all other training
programs neglect. Visit my site for more information and to receive
a free sales ebook, http://www.AmazingSalesTrainingCourse.com.