Sales Success Roadblock No. 3:
“Lack of Focus.”
Roadblock No. 3 is “Lack of
Focus.” Multi-tasking is the most overrated
term ever invented. Now let me repeat that because
you may be shocked at that statement. Multi-tasking
is the most overrated term ever. We get less done
now than we ever have in human history. Okay, maybe
not in human history, but you get what I’m
saying.
We have all these wonderful immediate
gratification tools we can use: email, the Internet,
phones – both landlines and cell phones –
and voicemail, etc.. However, we continue to get
less done, and we’re less productive.
We are less productive because we
feel we have to multi-task and do 100 things at
once. It’s been proven time and again that
if we focus on one task and work on it until it’s
done, we’ll get four times as much done than
if we multi-task those same tasks.
Let me repeat that. It’s proven
that if we focus on one task and do it until its
done, we’ll get four times as much done than
if we multi-task our list. There are certainly some
things we can do at the same time, like printing
a large document while making a few phone calls.
But overall, we should certainly focus on one thing
at a time. You can do that by prioritizing your
daily tasks each night before you leave, every morning
when you get into the office, or whenever is best
for you.
Personally, I prioritize the night
before because it ensures, when I come into the
office in the morning, I won’t become bogged
down on prioritizing my tasks. I can just start
on priority number one. To prioritize, you might
want to use what’s known as the “ABC”
method. When you set your list, you need to prioritize
your tasks. “A” is for top priority
tasks. “B” is for second priority and
so on.
You will accomplish more than anybody
else by working on your “A” task until
it is completed. Then you move onto “B.”
You don’t do “B” until the “A”
task list is complete. If you do that, you will
dramatically increase your productivity, and you’ll
begin to manage your time a lot better.
ABOUT THE AUTHOR
My name is Drew Laughlin and I help salespeople
who struggle to exceed sales goals and quotas on
a consistent basis. My "Amazing Sales
Training Course" continues to be a
best seller because I cover the critical success
factors that all other training programs neglect.
Visit my site for more information and to receive
a free sales ebook, http://www.AmazingSalesTrainingCourse.com.